C.A. Reding’s technology partner, Lexmark, has redesigned their brand and logo to reflect a new direction, path, and vision for the future.
Holding on to their long history of leading in imaging and output solutions, Lexmark has chosen a branding strategy that accurately reflects their evolution as a company. Since their acquisition of Perceptive Software in 2010, Lexmark has continued to integrate other software companies to expand offerings.
The New Lexmark
Today Lexmark is a respected leader in the enterprise software, hard, and services industry. With key offerings in managed print services, enterprise content management, healthcare content management, enterprise search and intelligent capture, Lexmark is gearing up for a future of excellence.
Paul Rookie, Lexmark chairman and CEO, put it this way: “This new brand and logo reflect our enthusiasm and focus on connecting our customers’ information silos and automating their business processes.” This emphasis is all about data and making information work to the benefit of a company. He went on to say, “Our brand transformation better represents where the company is today and our vision for the future.”
The Logo Redesign
Lexmark’s new logo reflects a clarity and durability that the combination of previous successes and future vision create. The green pallet shows the vibrancy of Lexmark’s future, while the geometric design evokes the stability of Lexmark’s strength.
Attacking the Future
Lexmark has also unveiled a new tagline: Open the possibilities. This tagline invites customers and partners to engage with the new Lexmark and examine the potential of partnering.
While Lexmark has rebranded, the same reliability, excellent, and commitment remains the hallmark of the company. Expect great things from Lexmark.