HP has released a new eBook for assisting companies with marketing. They are releasing a chapter per month and you might find it interesting.
From the HP landing page:
This book provides actionable marketing and sales information for business owners and marketing managers. Sponsored by HP, all chapters can be downloaded for free six months before the official publishing date (regular retail value is $39.95). Beautifully illustrated and chock full of check lists, worksheets, tips and tricks, the book provides you with updated information on