The digital world is evolving at a rapid rate, and social media grows exponentially every year. Businesses are moving toward online advertising plans that have been highly successful. So why is printing still such a big deal for businesses?
Printing is still important for companies because of the value in the printed page, as well as the cost-cutting benefits associated with print.
The Marketing Benefits of Printing
Forbes recently reported that printed advertisement tends to be successful due to its credibility and tangibility. Customers find full-color, hard copy advertisements to be eye-catching and convincing, especially point-of-sale banners and other large prints.
Research has also found that potential customers will scroll quickly on a web page, focusing on a piece of information for only 15 seconds. Printed copy tends to get more face time, and customers often read the content of printed brochures and fliers.
Target the Right Audience
Although much has been made of the targeting tools of online advertisement, there’s a lot to be said for the targeting abilities of print. A niche magazine, for instance, can reach a very specific audience with ads tailored to them. This can add a sense of legitimacy and credibility, since trade publications or magazines often bring a sense of trustworthiness.
The Importance of Quality
One of the reasons printing continues to gain traction in our digital world is because quality has gone up considerably in recent years. High-quality print products are available at a reasonable price, and even large format prints are possible for in-house production.
Quality printing helps you maintain an image of quality to your customers. Companies rely on their advertising to portray themselves to potential customers, and poor quality only loses business. Be sure you’re purchasing the right machines for the best possible product every time.
Contact CA Reding to find the right printers for your company.