Wide format printing is currently making significant strides in the printing industry, moving from a fringe startup technology to a significant force in the market. Wide format printing is quickly becoming as commonplace in many industries as a desktop inkjet printer.
Purchasing Wide Format: Things to Consider
What should you be thinking about when you purchase a wide format printer? There are a few things to keep in mind when you’re looking for the right model. This simple guide will give you a place to start.
1. Think About Your End Product
If you’re looking to make your first purchase in the wide format category, you have to answer the first question: what do you want make? Wide format printers can create a wide (pun intended) variety of products, but you want to make sure you’re getting the right machine for the job you want to do. Wide format users are creating everything from textiles to vehicle wraps, and the equipment you purchase will be largely determined by what segment of the wide format market you fall into.
2. Consider Printer Speed
Speed can be an important factor if you’re producing a high volume regularly. However, it’s important to remember that speed may not be as important as it seems. Wide format printing relies on inkjet technology that creates a high-quality, high-fidelity color image. Although it may seem tedious to wait for a print job to finish, the quality you receive is worth the wait.
A Few Final Tips
Making any large purchase can be nerve-wracking since you want to get it right the first time. Here are a few final pointers:
- Do your research and attend a trade show
- Talk to experts in the printing industry
- Ask other business owners in your industry to learn what has worked for them in the past
To talk to an expert in the printing field today, contact C.A. Reding.