If you’re looking for new ways to market your products and gain an edge over the competition, perhaps it’s time to take a second look at the impact of color printing. It may sound oversimplified, but statistics bear out that consumers notice and respond to color marketing materials at much better rates than monochrome.

Make Your Message Stand Out

If you’re still sending direct mail letters in monochrome, take note of this statistic: 76% of survey respondents say they find it easier and faster to locate key information when it’s printed in color. Highlighting major points with color means your message is more likely to get noticed. Bottom line? That black-and-white letter you invested in may just get shredded before it’s even read. Color is worth it!

Make an Impact

Today’s consumers are besieged with high-impact color at every turn. Don’t let your brand go unnoticed because you’re hesitant to take advantage of color. Making an investment in quality Visalia Printers from C.A. Reding can give you the tools you need to help your product stand out from the crowd.

Get Paid Faster

Did you know that 43% of consumers are more likely to pay bills on time when the amount due is highlighted in color? This simple, but effective use of color can make a huge difference in your company’s revenues. Stop waiting to get paid and use color to help your customers notice amounts due.

Get Your Staff on Board

Did you print out a yawn-inducing monochrome manual that nobody wanted to read? Were you aware that the simple addition of color graphics to that manual could have made your training time and materials 69% more valuable? Use color next time to really get your message across.

To learn more about Visalia Printers and the many ways your organization can benefit from color printing, contact us at C.A. Reding today!